MS Teams Ad policy

MS Teams does not have a particular Ad policy, however, it adheres to the advertising policies of Microsoft at a global level. The policy helps advertisers learn what how to make a good ad that is allowed, as well as what is and is not allowed in them.

Microsoft reviews ads and keywords based on these requirements to provide its users with a great experience on advertising network. Users are required to comply with all Microsoft Advertising policies. Microsoft reserve the right to reject or remove any ad, at its sole discretion and at any time.

Following are the requirements and the terms & conditions with respect to the advertising policy.

Ad content and style

Advertisers should correctly use the capitalization of the letters. There should be no mistake in the grammar, punctuation and spelling. Symbols, special characters and abbreviations should be avoided. There should not be duplication of the ads. Similarly, use of foreign language is prohibited.

Financial products and services

Online fraud is a serious problem and often involves financial services. Cryptocurrencies and cryptocurrency related products including, but not limited to initial coin offerings, cryptocurrency exchanges, and cryptocurrency wallets are not permitted. Financial products or services designed to facilitate illegal purposes, e.g., to avoid applicable taxes, or money laundering is prohibited. Ponzi schemes, pyramid schemes, or other legally questionable business opportunities, particularly if returns on investment rely solely on adding participants to the scheme or the consumer must pay a subscription fee or buy a specific product to join, and the value proposition of doing so is undefined and not allowed.

Gambling and contests

Microsoft’s policy on gambling advertising differs by country and region. It is responsibility of the advertiser to comply with all applicable local and national regulations. Microsoft can refuse an ad or make exceptions to the policy even if an ad complies with the policies. Ads and keywords that are acceptable under one country’s policies might not be acceptable under another. If the advertiser advertises in two or more countries, he/she will need to make any changes necessary to comply with all of the policies. These polices apply to all forms of currency including real and virtual currency.

Intellectual Property

Advertiser is responsible for ensuring that keywords and ad content, including trademarks and logos, do not infringe or violate the intellectual property rights of others. Microsoft take allegations of trademark infringement seriously. Advertiser should review the intellectual property policies of Microsoft for details about trademarks, copyright, counterfeit goods and how to submit a complaint. If a trademark owner is concerned that their trademark is being used improperly in ad text, the owner should first contact the advertiser directly to address the issue. If dissatisfied with the outcome, the owner may also wish to contact Microsoft by completing the Intellectual Property Concern Form for that market, and select the option “Trademark Misuse in Ad Copy.” It is to be noted that Microsoft is not a mediator. As such, Microsoft encourages trademark owners to engage directly with advertisers who they believe are misusing their trademarks. Microsoft prohibits the advertising of counterfeit goods on our advertising network. A counterfeit good is one that copies without permission the trademark and/or distinctive features of a product in order to either pass itself off as the genuine product or promote a nearly identical replica or imitation of the original product. Trademark or designer product brand names cannot be modified with “counterfeit,” “fake,” “replica,” “copy of,” “inspired by,” “bootleg” or any synonym thereof.

Relevance and quality policies

Advertisers and consumers both benefit when they have positive experiences with Microsoft Advertising. To achieve this, advertisers should follow the policies about relevance and quality on this page. These requirements focus on four core aspects of your campaign that affect user experience: keyword relevancy, ad copy, landing page and site user experience, and landing page and site content quality. To ensure a positive user experience, and maintain ad and network quality, Microsoft may deactivate or delete accounts that have been inactive for over 15 months, or remove non-performing keywords and ads from its platform. Microsoft also reserve the right to limit the number of keywords and ads that are uploaded or retained at any given time.

Adult Content

Only approved advertisers may participate in the Adult Advertising Program. Only the following markets support the Adult Advertising Program: Australia, Canada, France, Germany, New Zealand, Republic of Ireland, United Kingdom, United States and Taiwan. For all advertisers, including participants in the Adult Advertising Program, advertising may not include keyword variations, ads or websites that relate in any way to illegal, non-consensual, denigrating, obscene or violent activity, including bestiality, brutality, torture, death, illegal drug use, cruelty, prostitution, pedophilia, rape, incest, extreme or shocking sex, child pornography, strippers/strip clubs, escorts or content that relates to persons who are, or are suggested to be, under the legal age permitted in applicable jurisdictions.

Reference Links:

https://about.ads.microsoft.com/en-in/resources/policies

https://about.ads.microsoft.com/en-in/resources/policies/financial-products-and-services-policies

https://about.ads.microsoft.com/en-in/resources/policies/gambling-contests-policies

https://about.ads.microsoft.com/en-in/resources/policies/intellectual-property-policies

https://about.ads.microsoft.com/en-in/resources/policies/adult-content-policies