Advertising on Flipkart:
Digital advertising in the Flipkart, Website is one of the most popular advertising options. The portals cater to the audience looking for content that would suit their product.
Frequent content updates on the portals keep the user engagement high. The content of the Flipkart, Website attracts a high-quality audience with good engagement and repeat visits.
If advertisers are looking to reach out to their audience digitally, advertising on the Flipkart, Website is a good option.
Advertising Rate for Flipkart
Advertisers can find the advertising rate for the Flipkart Website in the media options and pricing tab of the page. The section has detailed pricing for all media options available on the portal. Advertisers can also use the advanced pricing filters to check the targeting available while advertising digitally on the Flipkart, Website.
To access the advanced pricing section, one needs to save the media option to the bag and access it there. In the same advanced pricing section, the advertisers can also check the best-discounted rate for their selected volume.
Rates for digital ads can be quoted in terms of CPM, CPC, or a fixed price. CPM rate for Flipkart Website varies with the page position and the ad size. However, Flipkart Website provides one of the lowest CPM in its category.
Use of the Website by the Advertiser(s)
The advertisers must agree, undertake and confirm that the use of Website shall be strictly governed by the following binding principles:
1. The advertiser shall not host, display, upload, modify, publish, transmit, update or share any information which belongs to another person and to which the advertiser does not have any right to, is grossly harmful, harassing, blasphemous, defamatory, obscene, pornographic, paedophilic, libellous, invasive of another’s privacy, hateful, or racially, ethnically objectionable, disparaging, relating or encouraging money laundering or gambling, or otherwise unlawful in any manner whatever; or unlawfully threatening or unlawfully harassing including but not limited to “indecent representation of women” within the meaning of the Indecent Representation of Women (Prohibition) Act, 1986; is misleading in any way, harasses or advocates harassment of another person, promotes illegal activities or conduct that is abusive, threatening, obscene, defamatory or libellous, contains video, photographs, or images of another person (with a minor or an adult), provides instructional information about illegal activities such as making or buying illegal weapons, violating someone’s privacy, or providing or creating computer viruses, harm minors in any way, violates any law for the time being in force and impersonate another person.
2. Advertisers shall not use any “deep-link”, “page-scrape”, “robot”, “spider” or other automatic devices, program, algorithm or methodology, or any similar or equivalent manual process, to access, acquire, copy or monitor any portion of the Website or any Content, or in any way reproduce or circumvent the navigational structure or presentation of the Website or any Content, to obtain or attempt to obtain any materials, documents or information through any means not purposely made available through the Website. Flipkart reserve the right to bar any such activity.
3. Advertisers shall not attempt to gain unauthorized access to any portion or feature of the Website, or any other systems or networks connected to the Website or to any server, computer, network, or to any of the services offered on or through the Website, by hacking, password “mining” or any other illegitimate means.
4. Advertisers must agree not to use any device, software or routine to interfere or attempt to interfere with the proper working of the Website or any transaction being conducted on the Website, or with any other person’s use of the Website.
5. Advertisers may not use the Website or any content for any purpose that is unlawful or prohibited by these Terms of Use or to solicit the performance of any illegal activity or other activity which infringes the rights of Flipkart and/or others.
Contents that must be posted on the Flipkart site
All text, graphics, user interfaces, visual interfaces, photographs, trademarks, logos, sounds, music and artwork, is third-party user-generated content and Flipkart has no control over such third-party user-generated content as Flipkart is merely an intermediary for the purposes of this Terms of Use.
Advertisers may use the information on the products and services purposely made available on the Website for downloading, provided they
(1) do not remove any proprietary notice language in all copies of such documents,
(2) use such information only for the advertiser(s) personal, non-commercial informational purpose and do not copy or post such information on any networked computer or broadcast it in any media,
(3) make no modifications to any such information, and
(4) do not make any additional representations or warranties relating to such documents.
Privacy
Flipkart views the protection of user privacy as a very important principle. Flipkart understands clearly that the user and their personal information is one of the most important assets. It stores and process the user’s information including any sensitive financial information collected if any, on computers that may be protected by physical as well as reasonable technological security measures and procedures in accordance with Information Technology Act 2000 and the Rules thereunder.
Disclaimer of Warranties and Liability
Flipkart will not be liable to the advertisers in any way or in relation to the Contents of, or use of, or otherwise in connection with, the Website.
Flipkart does not warrant that this site; information, Content, materials, product (including software) or services included on or otherwise made available to the advertiser through the Website; their servers; or electronic communication sent are free of viruses or other harmful components.
Selling
Registered advertisers are allowed to list items for sale on the Website in accordance with the Policies which are incorporated by way of reference in this Terms of Use. Such registered advertisers must be legally able to sell the items they list for sale on the Website.
They must ensure that the listed items do not infringe upon the intellectual property, trade secret or other proprietary rights or rights of publicity or privacy rights of third parties.
Listings may only include text descriptions, graphics and pictures that describe their item for sale.
All listed items must be listed in an appropriate category on the Website. All listed items must be kept in stock for successful fulfilment of sales.
Advertisers are now looking at innovative ways to reach their audiences for better visibility while ensuring the best impact – irrespective of the size of their business. Keeping these needs in mind, some of the innovations which Flipkart is introducing includes ‘Look Book’ to enable brands to display a broad portfolio of products in a seamless browsing experience and ‘Story ads’ to help create higher engagement with consumers. For brands to measure their brand health with awareness and consideration metrics, with respect to their category and competition, Flipkart has also introduced a unique offering – ‘Flip Score’
Flipkart is paving the way for e-commerce advertising growth and is becoming the platform of choice for advertisers, offering them access to a consumer base of millions while enabling them to achieve the best engagement. This is being done through personalization at scale, sharing actionable insights, providing a brand-safe environment and full-funnel attribution.
Reference:
- https://www.themediaant.com/digital/flipkart-website-advertising#AdvertisingRateforFlipkart,Website2
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