Google Meet Ads Policy
Video Ad requirements
Video ads use videos for better engagement with the users. These ads are subject to standard Google Ads policies and the requirements. It is to be noted that these requirements apply to in-stream ads, video discovery ads, non-skippable in-stream ads, and bumper ads.
Length of video ads:
The following is not allowed;
Non-skippable in-stream ads that are longer than 15 seconds.
Ads which are longer than 15 seconds should not be Non-skippable. Users should have an option to skip such ads anywhere between 3-15 seconds as per their convenience. There is no limit on skippable in-stream ads, but Google Meet recommends using videos that are less than 3 minutes long.
Data collection in video ads:
The following are not allowed;
Tracking pixels that are not SSL-compliant, including all subsequent calls.
Pixels used for tracking should be subject to SSL-compliant as per the applicable laws of the State. All the subsequent calls should adhere to these provisions.
Tracking pixels on the midpoint and complete events.
Tracking pixels are allowed on the impression, view, and skip events and should not be permitted on the midpoint and complete events.
More than three tracking pixels per event.
To include tracking pixels for more than one vendor per event, the client or agency is responsible for piggybacking or daisy-chaining the pixels. If more than one tracking pixels are included, the client or the agency could be held liable and responsible.
Tracking pixel, also referred as marketing pixels, are essentially these tiny snippets of code that allow you to gather information about visitors on a website—how they browse, what type of ads they click on, etc.
Piggybacking, in a wireless communications context, refers to the unauthorized access of a wireless LAN. Piggybacking is sometimes referred to as “Wi-Fi squatting.
Daisy Chains, is the act by which the publisher’s ad server requests an ad from the direct ad network partner, but the direct partner than requests the ads from one of their ads partners, who may then request an ad from one of their own partners, and so on, and so on.
Using JavaScript for data collection.
It is to be noted that a third-party click redirect or click command is acceptable.
Unacceptable video format
All videos must be uploaded in an approved format. Uploading videos in a format that is not supported in Google Ads or YouTube would not be allowed. The format of videos that are to be uploaded must be in accordance and in consistence with the terms & conditions and the provisions of Google Ads and You Tube and should not be contrary to it.
Unavailable video
All videos must be publicly available. Videos that are removed, marked private, or otherwise unavailable to the public would not be allowed and also the ad which target the particular video and such video is not available in the country (E.g. Videos against the customary laws) would not be permitted to be uploaded as such videos do not adhere the applicable terms & conditions.
Unclear relevance
All information should be relevant to what the user is advertising. For example, all submitted ad fields must represent the same advertiser and be relevant to the promoted product. The information provided should be appropriate and must disclose the facts which should be understood by the user. Promotions that are not relevant to the destination should not be permitted.
Unclear content
All information and media in ads and extensions should be easily understandable and clearly identify the product, service, or entity that are being advertised. The content should be such that it is simple, clear and should be able to convey the information to the user in the easy manner. Unclear content would not be considered.
Video quality
All videos used in advertising must meet certain quality standards. Videos with illegible text, poor sound quality, or blurry, unclear, or unrecognizable visuals would not be allowed. The quality of the video must be maintained with certain quality standards.
Adult content
To keep ads relevant and safe for users, Google restricts adult content in certain circumstances. Ads should respect user preferences and comply with legal regulations, so google does not allow certain kinds of adult content in ads and destinations. Some kinds of adult-oriented ads and destinations are allowed if they comply with the policies below and don’t target minors, but they will only show in limited scenarios based on user search queries, user age, and local laws where the ad is being served. Content such as sexually explicit content, child sexual abuse imagery, mail-order brides (Content promoting marriage to a foreigner), adult themes in family content etc. would not be permitted to use.
Copyrights
To advertise copyrighted content, Google states you must either own the copyright or be legally authorized to advertise with it. Using the copyrights without the consent of the copyright holder would result in the infringement of the rights of the copyright holder hence, google would not be responsible for the such act done by the user. Google abides by the local copyright laws and protects the rights of the copyright holders and so it does not allow the ads that are unauthorized to use the copyrighted content. If the user is legally authorized to use the copyrighted content, he/she must apply for certification to advertise.
Shocking content
Content which could be shocking for users would not be allowed in any ads. Some examples include obscene language, gruesome imagery, and gore. Shocking content such as promotions containing violent language, gruesome or disgusting imagery, or graphic images or accounts of physical trauma, promotions like gratuitous portrayals of bodily fluids or waste, promotions such as obscene or profane language, promotions that are likely to shock or scare (E.g. promotions that suggest you may be in danger, be infected with a disease, or be the victim of a conspiracy) etc. would not be permitted.
Third-party ad serving
All third-party tracking pixels must meet Google’s third-party ad serving requirements. Third-party ad serving is only available to a limited number of customers on a case-by-case basis. Except where indicated otherwise in this policy, all creatives related to a third-party tag must comply with Google’s image ad policies. Third-party tracking pixels which are contrary to Google’s third-party ad serving requirements would not be allowed.
Reference links:
https://support.google.com/adspolicy/answer/2679940?hl=en
www.digitalmarketer.com/blog/what-is-tracking-pixel/
https://whatis.techtarget.com/definition/piggybacking
http://www.knowonlineadvertising.com/advertisingdictionary/daisy-chains/
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